About the mandate
The ARS is a nonprofit organization with over 3600 rescuers in various specializations. They face emergencies in which digital tools can simplify and accelerate the help and rescue. Since 2021, the rescuers have no longer been alerted by pager, but via a smartphone app. Administrative tasks such as personnel management, planning of training courses, individual compensation for rescue operations or the structured filing of training material are also handled via IT systems. The ARS communicates to its members via the website and a magazine called "Bergretter", which is published twice a year. We were asked by ARS to analyze their current tool landscape and derive a roadmap how the appearance of ARS can be modernized across all channels.
© Alpine Rescue Switzerland
This analysis lead to the creation of a design system that aims to reflect the revised appearance of the ARS in both digital applications and print. The challenge was to develop a flexible and manageable component library, that provides a clearly recognizable brand, but is also adaptable to different tools and platforms with reasonable effort. The design system has been applied to the website, the tools for digital alerting (web platform and mobile App).
Multi-faceted rescuer communication
In addition to digital tools, ARS communicates with rescuers in other ways. With the magazine "Bergretter" innovations are communicated, information is broadly spread, tendencies are illustrated and the cooperation with different partner companies and organizations is shown. The magazine is published twice a year in German, French and Italian and is also an identification platform for alpine rescuers.
The annual report provides information about rescue operations and those involved, as well as the associated financial implications. It refrains from interpreting accident patterns and publishing statements of a preventive nature, because Swiss Alpine Rescue carries out its missions regardless of why someone is in an emergency situation
The annual report provides information about rescue operations and those involved, as well as the associated financial implications. It refrains from interpreting accident patterns and publishing statements of a preventive nature, because Swiss Alpine Rescue carries out its missions regardless of why someone is in an emergency situation
Our efforts
Create a basis with the design system to revise the ARS brand. Coordination with the developers of the website and the alerting software, close communication and coordination with the marketing and communications department of ARS, creation of various print templates, illustrations and graphics.
