Innohack focuses on agile processes and testing based on real customer data. Working with Redefine, Innohack wanted to transform their method of concept testing into an easy-to-use platform that would allow market research teams to quickly leverage social media for product development.
The web application maps the process of the concept test, from the idea to the final ads for publication, and through to the final evaluation. Its aim is to provide a valuable tool for all market research professionals to make data-driven decisions with confidence.
Innohack partnered with Redefine to evaluate the main concepts of their platform. Using rough sketches and quick mockups, we iterated rapidly. We ran two weekly sprints with Innohack and at the end of each week, we consolidated all findings into a design prototype. The resulting design mockups and the prototype were used to gather feedback from market researchers and to evaluate and realize the platform by the developers.